There’s a new campaign targeting another injustice perpetuated by traditional society – the use of an offensive word to (correctly) label certain individuals.

Can you guess what the offensive word is? It’s not that “n” word since the campaign makes a note that it begins with an “r.” Give up?

It’s retarded.

The R-word hurts because it is exclusive. It’s offensive. It’s derogatory.

Our campaign asks people to pledge to stop saying the R-word as a starting point toward creating more accepting attitudes and communities for all people. Language affects attitudes and attitudes affect actions. Pledge today to use respectful, people-first language.

And here’s a sample of some of the thought that is put into pledging to no longer use the r-word again:

Sometimes I wonder why people hurt other people’s feelings and stuff. When some people use this hateful word, it hurts the person they say it to to so much that they might commit suicide. Next to bullying, it’s the highest among suicides in the world. People get so depressed. I know how it feels to be called by this word even if you have autism and some other disability because I have autism and I have a very short temper. It’s a hateful word. Please stop using hateful words like this. Thank you.

Now proper forms of speech are considered hateful and cruel. It seems like there might be a new need for a Language Cheka to make sure we don’t use words that might hurt other people’s feelings.

Prepare to start using the term “specially-gifted” for these individuals if you plan on maintaining your reputation in polite society.