As Identitarians, when we look around, we see much that we reject: multiculturalism, hyper-individualism, corporatism, and consumerism. It’s easy to become pessimistic, or even defeatist and curmudgeonly. And in that frame of mind, it’s difficult to attract the type of people who will help us build a consciously-White future.

So what can we do, specifically, here and now, to promote a European identity in our people—to include our friends, families, coworkers, and acquaintances—and be optimistic advocates for a positive, forward-thinking movement? 

In a series of informal writings, I’m going to get us focused on the little things that we can do in our day-to-day lives to help make a better world. In other words, I’m going to talk about how we can be the ideals we espouse and make ourselves the type of quality people whom others seek to emulate.

Let’s start off by addressing Christmas shopping (after all, we’ve just experienced “Black Friday” and “Cyber Monday). I am, of course, opposed to the commercialization of our Winter holiday, and I spend far less on gifts than most Americans. That said, I have found it far more productive to participate, albeit in a minimalist way, in what has become a ”tradition” than to oppose categorically all shopping. (And let’s remember that gift-giving was always a central part of Yuletide.) In fact, we might be most effective in spreading our ideas by redirecting negative parts of American culture in a positive direction. 

With that in mind, here are some specific ideas for the Christmas season:

  • Go to Cafepress or other sites where you can find European national clothing, flags etc.  T-Shirts with “Deutschland,” “Italian and Proud,” or other Euro themes can help encourage, in an implicit way, White community. Kids, grandkids, nieces, nephews—any of the children in your life—will be greatly influenced by such gifts.

  • Purchase books from Radix, Amren etc. to give as gifts;

  • Purchase a trial membership to or other genealogy sites for a family member, friend, or history buff in your circle;

  • Support an independent craftman or artist on; the site features a large selection of high-quality traditionalist wares.

What else can we come up with to keep our money flowing in the hands of patriotic Whites while also promoting White community?