Earlier this year, Budweiser sponsored the rollout of the film Cesar Chavez (yes, really) and decided to reward Latino audience members at one showing for their special, Latino heritage – with a free beer. And only the audience members who understood Spanish would be able to get a Bud. This apparently makes for good advertising.

Watch as we’re all supposed to laugh at the gringos for sitting in ignorance while the Hispanics have all the fun outside. It appears Budweiser knows where the demographics are heading and knows Whites aren’t the future in this bizarre ad.

Isn’t corporate advertising great?